my primary concept

Any scientific principle, field of knowledge, and skill can be used in one of four ways

  1. Passively
  2. Positively
  3. Negatively
  4. Aggressively

Passive use: understanding, processing

Positive use: creation of a product, a service, art

Negative use: destruction, dissembly, denigration

Aggressive use: the begetting of power, distortion of a truth

I’m going to concentrate on applying these principles to less violent forms of warfare, but essentially stitch these principles into a theory of viewing and analysing the world around us in terms of advertising, media, news and information for our benefit, rather than anyone else’s.