Any scientific principle, field of knowledge, and skill can be used in one of four ways
Passive use: understanding, processing
Positive use: creation of a product, a service, art
Negative use: destruction, dissembly, denigration
Aggressive use: the begetting of power, distortion of a truth
I’m going to concentrate on applying these principles to less violent forms of warfare, but essentially stitch these principles into a theory of viewing and analysing the world around us in terms of advertising, media, news and information for our benefit, rather than anyone else’s.