Assignment 1: dismantle an advert

pick a day, any day.

in that one day, the numbers vary, but most agree that the number is easily into several thousands of adverts that you will see in that day.

TV adverts
Text messages
Website banners

and so on, and so on.

Adverts are sometimes embedded into our culture, simply by seeing the name within something that would otherwise be ordinary. Repetition by someone in a conversation, a jingle that’s become part of general language.

try and spot one on the way past, and try and break down its purpose. which bit of your psychology it’s trying to access and leverage. Think of this as a tool in a toolbox, a practice along the lines of Zen meditation, or thought-for-the-day-ness.